– International competition with £10,000 prize for the best idea
Open to all who submit a one-page concept
– Shortlisted ideas on public display in major Central London exhibition 
– Individual prizes judged by leading experts and the public
– Winners present ideas to London’s leaders and decision-makers

New London Architecture (NLA) and the LDN Collective have launched an international ideas competition called ‘Reimagine London‘, seeking new ideas that will shape the future of the capital as a resilient and 24-hour city.

We need you to help shape the future of the city. Reimagine London is the chance for you to share innovative and aspirational ideas about the capital. As London undergoes a massive shift in working and living patterns, it faces enormous challenges in delivering housing and infrastructure needs. COVID-19 has also made inequalities and vulnerabilities even more apparent, and the city must rapidly decarbonise.

London finds itself at an extraordinary moment in time, and the built environment is a crucial part of London’s future – which is why your ideas can have an enormous impact! This competition is open to multidisciplinary groups of built environment professionals, community organisations, Londoners, and national and international London enthusiasts – from the designers, innovators, entrepreneurs, students, and community groups to everyone who has an interest in shaping our city.

There is a £10,000 prize fund for the best new ideas for London. Members of the public will be able to vote online (and in person) for their favourite shortlisted idea, from which a People’s Choice prize will be awarded. In September the international jury will meet to decide remaining prizes including a Young Londoners Prize for an idea developed by or with under 25s.

What are we looking for?

We’re looking for ideas that have the power to inspire change. Your idea will creatively reimagine the experience of the city, either by tackling a real issue London is currently facing or by imagining an ambitious new idea.

Ideas can be theoretical, blue-sky thinking, or they can focus on specific areas, buildings, or tactics to push the limits of how we work.

We want to hear your most dynamic ideas, no matter how unexpected, ambitious, or unconventional they might be!

Submissions will be judged on originality, demonstration of creativity and relevance to the brief. Ideas will be evaluated against the New London Agenda’s “Six Pillars of Placemaking” which will form the basis of the selection criteria for the competition.

How to apply

Competition entries must be submitted before the deadline of 17th June. You’ll be asked to submit a short proposal document alongside additional information through an application form.

Your submission will include:

– A one-page summary or poster selling your idea to reimagine London. This could be in any format e.g. designed poster, word document, 60 second video.
– A summary (or ‘elevator pitch’) of your idea (200 words)
3 short bullet points highlighting the ways in which your idea meets the evaluation criteria.
– Maximum of two images/designs/photographs that accompany your ideas


Kindly sponsored by…