Max is Founder & CEO of the London Collective, a network of built environment experts and creatives fighting to improve people’s lives and the planet’s prospects. Members are experts in social impact, zero carbon and modern methods of construction as well as architecture, engineering, graphic design and film-making. They are a radical and agile ‘one stop shop’ for projects anywhere in the world. Max’s expertise lies in placemaking and communications. He was a Partner at Farrells for 10 years, the internationally renowned architects with offices in London, Hong Kong and Shanghai, before leaving to set up the London Collective in 2019. He is currently leading on the vision and masterplan for a new town in Oxfordshire with 6,500 homes and a national centre of excellence for Modern Methods of Construction, on behalf of Summix Capital. He is developing feasibility studies for locations in London to create globally significant health and wellbeing resorts as well as proposals for a decentralised energy network in the City of London. He was Project Leader for the Farrell Review of Architecture and the Built Environment, commissioned by the UK Government, which made 60 recommendations spanning education, outreach & skills; design quality; cultural heritage; economic benefits & architecture policy, many of which have now been implemented. In January 2021, Max was appointed Chair of the Cultural Co-Location Advisory Group for Creative Estuary. He is an adviser to London National Park City, Urban Design London, the Place Alliance, the Urban Room Network and the Arts and Place Consortium.