Max is the Founder and CEO of the London Collective, a business development platform for built environment experts and creatives. Members have knowledge, experience and contacts covering politics, property and placemaking. Max was a Partner at Farrells, the internationally renowned architects and urban designers for ten years before leaving to set up LDN Collective in 2019. Whilst at Farrells, he led on high profile projects including London’s new business district at Royal Albert Dock, award-winning proposals for low-level bridges in East London and 21st Century mansion blocks as affordable housing designed for off-site manufacturing. Max was Project Leader for the Farrell Review, commissioned by the UK Government, which made sixty recommendations spanning education, outreach and skills; design quality; cultural heritage; economic benefits and architecture policy many of which have been implemented. He is an adviser to London National Park City, Urban Design London and the Place Alliance.