Chris specialises in semiotics and cultural insight. He has 20 years experience working as a thinker, planner, qualitative researcher and commercial semiotician. He was Head of Semiotics at Flamingo Research and set up Creative Semiotics – a boutique brand consultancy – in 2010. Chris is co-founder of Semiofest, a Celebration of Semiotic Thinking and LinkedIn’s Semiotic Thinking Group. He has worked for clients as diverse as UKTI, Huawei, Netflix, BMW Mini and GSK. Chris led the BBC Humour GAP project which created a strong taxonomy now being used across the organization. He devised the MA Module, Brands and Meaning on Global Media Communications at the University of Warwick and is sessional tutor at University of Creative Arts. Chris is a passionate writer and has written extensively on brand cultures. His essays have been published in Huffington Post, Admap, The Drum, New European. Chris has worked with several brands on refresh and revamp projects including a current project in the built environment sector.